Medical device imaging is on the brink of major change and the people driving that change are ready to share what’s next!
Join us on October 1st at 11:00 AM Eastern for the webinar “Current Trends in Medical Device Imaging”, where leading industry experts will unpack the latest developments from how single-use devices are streamlining surgical workflows to navigating hospital adoption challenges and driving sustainability and operational efficiency in modern medical technology.
Get an exclusive sneak peek from the experts!
Meet the Guest: Tony Watson, COO of Xenocor
Tony Watson brings over 20 years of experience in medical device leadership, marketing, and sales, having held senior roles at companies like Medtronic and Covidien. Currently, as COO of Xenocor, Tony is at the forefront of bringing innovative HD single-use laparoscopic scopes to market.
Having navigated the front lines of surgery, working directly with physicians and hospital systems, and now leading product development and commercialization Tony offers a rare perpective. His experience gives him a clear view of both the opportunities and the challenges in medical imaging innovation today.
What’s Driving This Change in Medical Device Imaging?
One of the biggest shifts Tony highlights is the move toward single-use HD scopes which offer:
- Efficiency & readiness: Devices are ready to use right out of the box, no prewarming, no white balancing, no maintenance required
- Reduced risk: Eliminates cross-contamination risks inherent in reusable scopes
- Sustainability: Recyclable components reduce waste from sterilization processes, water usage, and disposables
- Iterative design: Single-use platforms allow quick updates and improvements without overhauling hospital infrastructure
Tony also addresses how hospitals are changing.
Centralized purchasing, increased bureaucracy, and stricter approval processes mean getting new technology into the OR can take longer than ever. Understanding these dynamics and how to navigate them is essential for any business leader looking to bring innovation to market.
Hear More From Tony
Tune into, “A Webinar Preview: Current Trends in Medical Device Imaging with Tony Watson, Part 1” on the Focus on Precision Podcast for a behind-the-scenes look at the development process, the challenges of bringing new technology to market, and the exciting future of medical imaging.
Why You Shouldn’t Miss This Webinar
This webinar isn’t just about technology, it’s about strategy.
Joining Tony will be Clay Schwabe, VP at Precision Optics, along with regulatory experts, engineers, and physician inventors. Together, they’ll provide a comprehensive look at the entire lifecycle of medical imaging innovation from concept to commercialization.
Attendees will gain insights into:
- How to evaluate emerging trends in medical imaging.
- Challenges and opportunities in single-use device adoption.
- Strategies for balancing innovation, regulatory compliance, and hospital procurement hurdles.
- The evolving relationship between device developers and healthcare providers.
Webinar Details
📅 Date: October 1st
🕚 Time: 11:00 AM Eastern
💻 Register here: https://www.poci.com/webinar-registration/
If you’re a business leader, investor, or healthcare innovator, this is your chance to hear from the experts shaping the future of medical imaging. Gain insights you can apply to your own strategies and decision-making today!